Hollywood and Silicon Valley have long had a relationship of working together, built around the creative outlook to the future of technology. Today’s idea of the future came from Hollywood’s artistic visions and inspirations. In turn, Silicon Valley brought those vision to life with today’s technological advances. Social media is the result of a love affair between creativity (Hollywood) and technology (Silicon Valley) to produce social advances that connect the world. Social media not only gives individuals a platform or outlet to express themselves, but also the tools to direct their own personal Hollywood story.
In today’s world content is king and there are an abundance of platforms that present the opportunity for Hollywood to be the new hub of innovation. HitRecord, for example, is a community of artists who openly collaborate on projects, laying the groundwork for the innovation of the future. The company is backed by a “RegularJoe” calling writers, musicians, filmmakers, photographers, animators, and illustrators alike to contribute and advance the idea of croudsourcing. HitRecord brings Hollywood to your fingertips and the social network begs the idea that Hollywood is not only a physical space but a collaborative effort among artists to create immersive experiences for consumers to enjoy.
In the same respect, Silicon Valley is no longer a physical location in Northern California, but rather the developing of our own Tomorrowland from inspirations and content developed by Hollywood. Today, every consumer is a creator of content and can partake in an immersive experience with the help of social media. Instagram, for example, allows the average Joe the opportunity to create content that will be applauded around the world. I for one, follow ido8all in Tel Aviv along with 12,281 other global admirers. Major media hubs are also taking notice of the content produced by the everyday artists. Huffington Post recently announced their new feature “The Art of Instagram”, which highlights budding photographers created by the flash of an iPhone camera. Instagram calls society to no longer define artists by their profession but by the inspirations that drive their creativity.
Artistry and creativity are inherently Hollywood vices, while Silicon Valley innately favors science and technology, but when married the two produce a realm in which innovation and inspiration thrives. As social media continues to prosper and bridge the gap between Silicon Valley and Hollywood, the everyday artist finds their voice in the imagination economy and our own Tomorrowland becomes a reality.