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Archive for May, 2012

A Love Affair

Hollywood and Silicon Valley have long had a relationship of working together, built around the creative outlook to the future of technology. Today’s idea of the future came from Hollywood’s artistic visions and inspirations. In turn, Silicon Valley brought those vision to life with today’s technological advances. Social media is the result of a love affair between creativity (Hollywood) and technology (Silicon Valley) to produce social advances that connect the world. Social media not only gives individuals a platform or outlet to express themselves, but also the tools to direct their own personal Hollywood story.

In today’s world content is king and there are an abundance of platforms that present the opportunity for Hollywood to be the new hub of innovation. HitRecord, for example, is a community of artists who openly collaborate on projects, laying the groundwork for the innovation of the future. The company is backed by a “RegularJoe” calling writers, musicians, filmmakers, photographers, animators, and illustrators alike to contribute and advance the idea of croudsourcing. HitRecord brings Hollywood to your fingertips and the social network begs the idea that Hollywood is not only a physical space but a collaborative effort among artists to create immersive experiences for consumers to enjoy.

In the same respect, Silicon Valley is no longer a physical location in Northern California, but rather the developing of our own Tomorrowland from inspirations and content developed by Hollywood. Today, every consumer is a creator of content and can partake in an immersive experience with the help of social media. Instagram, for example, allows the average Joe the opportunity to create content that will be applauded around the world. I for one, follow ido8all in Tel Aviv along with 12,281 other global admirers. Major media hubs are also taking notice of the content produced by the everyday artists. Huffington Post recently announced their new feature “The Art of Instagram”, which highlights budding photographers created by the flash of an iPhone camera. Instagram calls society to no longer define artists by their profession but by the inspirations that drive their creativity.

Artistry and creativity are inherently Hollywood vices, while Silicon Valley innately favors science and technology, but when married the two produce a realm in which innovation and inspiration thrives. As social media continues to prosper and bridge the gap between Silicon Valley and Hollywood, the everyday artist finds their voice in the imagination economy and our own Tomorrowland becomes a reality.

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A Call for Creativity

We read with interest last week’s article by Jill Tucker, education writer for the San Francisco Chronicle, entitled “Effort afoot to restore art in California schools.” Here’s the lead:  “As it turns out, business leaders hiring the workforce of tomorrow don’t want applicants who are really good at filling in bubbles on standardized tests.  Creativity is key, more than 1,500 executives said in a 2010 survey.”  The article then goes on to describe the collaborative efforts of executives, educators, artists and policymakers to restore the importance of arts in schools through a statewide initiative known as Create CA.

While the tussle over funding for arts in education isn’t new, what is new is the effort and recognition by business leaders of the importance of creativity as a core labor skill.  Just like business leaders say they don’t want students to simply be good test-takers, we find increasingly that clients don’t just want experts operating in silos.  The best thinking – and the most creative ideas – come from an array of perspectives.   And that’s precisely the concept behind our Creativity Council, which consists of colleagues at all levels – and across all practice groups — of our agency forging together to develop 360 degree solutions for today’s communications challenges.

Try it out in your own work environment.  I think you’ll find that injecting fresh thinking from people you might think are either “too junior” or “too removed” from the situation could be just the tonic you’re looking for.