Google launching Drive is a testament to the envy of behemoths in those who have a specialized skillset that is unbeatable. It is indicative of the rise of the Jobsian guiding principle of specialization. Doing one thing and doing it better than anyone else, to innovate in ways never before seen.
Dropbox, a company founded on that philosophy, was the impetus for Google’s late to the game Drive…and it’s runaway success is why Google is doing what it does better than anyone else..placing it in its crosshairs by dropping the hammer with a pricing model that is half the cost, attempting to place a chokehold on Dropbox the true innovator. (Sssh. Remember, Google is committed to never being evil.)
If true innovation, driven by agility, passion and a thirst to delight consumers is continued to be killed by the big tech sharks searching for chum in the water (as we saw with the ridiculous 1 billion dollar Facebook swallow up of Instagram) can we really believe in a brighter and better America that thrives on creativity and true innovation?
Values remain in question as the imagination economy ensues and continues to catalyze the new world’s reset. How values are preserved and rewarded will be very telling to our future economy and place on the global economic stage.
Valuation too will also factor into this equation. 1 billion for a 15 person start up brews more fear than excitement over the prosperity that will come from the pending Facebook IPO…as with a loss of values and valuation the “next Apple” could easily become a very different company beginning with an “A” once destined to rule the world…. got mail anyone? “Case” in point.